Advertisement Consent
The advertisement control system is set out in the Town and Country Planning (Control of Advertisements) (England) Regulations 2007.
Local Planning Authorities are responsible for the day-to-day operation of this system, including deciding whether a particular advertisement should be permitted or not.
The advertisement control system covers a very wide range of advertisements and signs, including:
The advertisement control system covers a very wide range of advertisements and signs, including:
- Posters and notices
- Placards and boards
- Banner signs
- Fascia signs and projecting signs
- Pole signs and canopy signs
- Advance signs and directional signs
- Estate agents’ boards
- Captive balloon advertisements
- Flag advertisements
- Price markers and price displays
Not all advertisement signs require consent. If you are unsure whether a sign needs consent, please contact the Planning Department who will be able to advise you. The display of an advertisement on a Listed Building will also require Listed Building Consent.
Useful guidance can be found in the Governments publication ‘Outdoor Advertisements and Signs’
The display of an advertisement without the required consent is a criminal offence and liable to prosecution in the Magistrates’ Court. The Local Planning Authority has powers to deal with illegal signage and should you have any concerns regarding this you should contact the Planning Department.
To obtain consent to put up an advertisement or sign you will need to apply to the Local Planning Authority. A standard application form can be downloaded from this section of our website, or you can submit an application on line through the planning portal, or you can collect / request that a form is sent to you. In addition to the application form, you will need to provide four copies of illustrative plans and drawings, and include the appropriate fee.
In determining an application for advertisement consent the local planning authority can only consider two issues: interests of amenity and public safety.
If advertisement consent is refused, or a condition imposed on the consent for which you are dissatisfied, there is a right of appeal for applicants only to the Secretary of State through the Planning Inspectorate.
For further information on advertisement consent, please contact the Planning Department.
Policy Statement on Advertisements and Signs
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